This is a reposting of a story I reported for KUAR in 2011, adding additional photos and audio of the full interview with Dale Seidenschwarz.
Clyde Clifford, whose real name is Dale Seidenschwarz, in the control room of 94.1 The Point during his program Sunday, Jan. 16, 2011. Photo: Michael Hibblen/ KUAR News
(January 18, 2011) — The radio program Beaker Street, which debuted 45 years ago playing progressive rock on Little Rock powerhouse KAAY-AM 1090 and had regular listeners around the country, could be coming to an end. It’s being canceled by its current broadcast home, KKPT-FM, The Point 94.1.
Things haven’t changed much over the decades. Listeners of Beaker Street still hear records fade out, strange background sounds come up and then the mellow voice of Clyde Clifford. But while doing his show Sunday, Clifford acknowledged the end is coming, at least at the show’s current home.
AUDIO: Hear the full interview with Clyde Clifford as he was hosting Beaker Street on January 16, 2011.
“Beaker Street apparently is going away from The Point,” Clifford said. “I was given notification several weeks ago that February 6th will be the last show, so we’ve been preparing for that.”
The show was created by Clifford, whose real name is Dale Seidenschwarz, at a time when the culture was changing in the U.S. and music was becoming more experimental.
Clyde Clifford on the air at KAAY in the 1960s. Photo: KAAY1090.blogspot.com
“I started doing Beaker Street in late 1966 at KAAY. It started out as about 30 minutes and was kind of a nod to all of the long-haired, weird music that was coming in from the west coast, and it just took off like a house of fire. It was amazing the response we got and it expanded very quickly,” Clifford explained.
At that time the 50,000 watt AM signal could be heard at night in much of the U.S., as well as other countries. While most of the disc jockeys hosted their shifts from the station’s studio in Little Rock, Clifford did his from the tower site in Wrightsville.
“That was my claim to fame,” Clifford said. “I was a disc jockey who had a first class radiotelephone license and from midnight to about 6 a.m. I was the entire thing. I was the disc jockey, the newsman, the transmitter engineer – and for a 50,000 watt radio station with a directional array you have to have a first class licensee operate the transmitter – and there I was.”
He began using strange sound effects in the background when he spoke on the air to mask the sound of the nearby transmitter. It ended up becoming an immediately recognizable element for the show.
Clifford hosted Beaker Street for about eight years on KAAY before quitting the program when he changed jobs. In the 1980s he brought the show back, hosting it first on short-lived rock station KZLR-FM 94.9, which was then known as KZ95. He then moved Beaker Street over to the more established KMJX-FM, Magic 105, where it continued until that station changed format in 2008.
The program then landed at The Point, which has a tight playlist of classic rock hits. But for his show, Clyde Clifford delves deep into album cuts, many played directly from the original vinyl albums.
How does he select his music?
“I just pick it out on the fly. It sounds artsy as hell to say this, but it really is a stream of consciousness. I really never know what I’m going to play when I walk in the door here,” Clifford said. “I find something and it goes from there and that suggests something else and that will suggest something else.”
But Clifford is disappointed to know that Beaker Street will be coming to an end, at least on its current home at The Point.
Station general manager Randy Bush said Monday that his decision “was strictly a business decision.” He said Beaker Street is not generating revenue to offset what the station pays Clifford to host it.
“There is a substantial fee that we are paying for the show, which we are not recouping,” Bush said. “Yes there is history with the program, but this is a business.”
About a thousand fans have joined a Facebook group called “Keep Beaker Street Alive,” which urges people to contact The Point to express their displeasure. There has also been a lot of talk about this on a blog devoted to the history of KAAY, as well radio industry web sites, with speculation about where the show could go next.
“I’m looking for another station that would be interested in carrying Beaker Street,” Clifford said. “Its gotten to the point where it’s sort of become an Arkansas institution. It’s bigger than me I guess is what I’m trying to say. There are so many people who enjoy the show. Its become sort of a staple for a lot of people and I feel like I need to keep trying to be on the air for them.”
Clifford says he has a few prospects, but nothing definite at this time.
UPDATE: Beaker Street eventually found a broadcast home on the Arkansas Rocks Radio Network, a group of broadcast signals around the state that simulcast an eclectic blend of classic rock music. It’s a wonderful option compared to modern corporate classic rock stations that have tight playlists and generic personalities.
Arkansas Rocks also features several other veteran Arkansas broadcasters, including Tom Wood, Barry McCorkindale, Mark Wallace and David Allen Ross. Many of the signals were originally landmark AM radio stations in their communities and it’s great that they have new life through Arkansas Rocks, with many now having FM translators.
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